We rank creators by who responds — not by who once subscribed.

We take no commission on any creator deal.

We accept no paid placements.

We take no money from creators — ever.

We are paid identically whether a brand buys a creator or walks away from every one of them. No creator can pay to appear on our lists, and none can pay to be removed.

Every other creator platform in India earns a percentage of the campaigns it recommends.

The indices

CQS

Creator Quality Score

Is the audience alive? Subscriber count carries zero weight. We rank by how many people actually respond.

BRS

Brand Risk Score

What could go wrong if you buy this creator? SAFE · CAUTION · HIGH RISK · DO NOT BUY.

CMI

Congruence Match Index

Does this creator's audience actually care about what you sell? A creator can have a large, real, loyal audience and still be the wrong creator for your product.

TRI

Trustworthiness Index

Is this creator trusted — or merely watched?

PSI

Parasocial Strength Index

Does the audience love them, or just watch them? The metric that matters for beauty, food and fashion.

EXP

Expertise Index

Does the audience treat them as an authority? The metric that matters for finance, insurance and education.

PKI

Persuasion Knowledge Index

Has the audience stopped believing them? When viewers start naming the sponsorship in the comments, the sponsorship has already failed.

BFI

Brand Fit Index

Is this the right kind of creator for your kind of product? Nobody researches a lipstick. Everybody researches a mutual fund.

CPI

Cross-Platform Integrity

Does Instagram agree with YouTube? When a creator's two audiences contradict each other, one of them is not real.

Every score is measured against a creator's own category. A finance channel is never compared to a gaming channel.

The parameters and weightings behind every index are proprietary. Clients under engagement receive full disclosure.

The data

The official YouTube Data API. Nothing else.

We do not scrape. We do not buy scraped data. We will never scrape Instagram — Instagram data is collected only through Meta's official API, with the creator's explicit consent.

Comment author identities are passed through a one-way cryptographic hash at collection. The original identity is never stored and cannot be recovered. See our Privacy Policy.

A silent audience is not a fake audience. Most genuine viewers watch without commenting. Where we report that subscribers show no measurable interaction, that is a statement about measurable interaction — not an allegation against any creator.

Where we report a flagged item, we report the record. We do not render the verdict.

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