We rank creators by who responds — not by who once subscribed.
We take no commission on any creator deal.
We accept no paid placements.
We take no money from creators — ever.
We are paid identically whether a brand buys a creator or walks away from every one of them.
No creator can pay to appear on our lists, and none can pay to be removed.
Every other creator platform in India earns a percentage of the campaigns it recommends.
Founded by a former Assistant Commissioner of Sales Tax (ex-civil servant).
The indices
CQS
Creator Quality Score
Is the audience alive? Subscriber count carries zero weight. We rank by how many people actually respond.
BRS
Brand Risk Score
What could go wrong if you buy this creator? SAFE · CAUTION · HIGH RISK · DO NOT BUY.
CPI
Cross-Platform Integrity
Does Instagram agree with YouTube? When a creator's two audiences contradict each other, one of them is not real.
IQS
Instagram Quality Score
How strongly does the Instagram audience actually respond? Built from engagement, comment depth and verification — on the platform where most Indian influencer money is spent.
AFS
Audience Fidelity Score
How much of the following is actually present? LOYAL · SOLID · PASSIVE · HOLLOW. A silent audience is not a fake audience — this measures observable response, nothing more.
AUI
Authenticity Index
Is the engagement genuine and corroborated? CORROBORATED · GENUINE · MIXED · UNCORROBORATED. Sustained response counts for more than a single strong week.
HMI
Homophily Index
How tightly is this creator matched to one coherent audience? FOCUSED · ALIGNED · BROAD · SCATTERED. A focused niche means a category message lands cleanly instead of being spread thin.
Every score is measured against a creator's own category. A finance channel is never compared to a gaming channel.
The parameters and weightings behind every index are proprietary. Clients under engagement receive full disclosure.
In developmentNot yet published
The indices below have a defined method, but the data behind them is not yet strong enough for us to publish a number.
We could compute them today. We are not going to, because a score published early is a score that may be wrong — and a wrong score is exactly what VidChart exists to catch. They go live when the data supports them, and not before.
No VidChart report currently carries any of these scores.
CMI
Congruence Match Index
Does this creator's audience actually care about what you sell? A creator can have a large, real, loyal audience and still be the wrong creator for your product.
TRI
Trustworthiness Index
Is this creator trusted — or merely watched?
PSI
Parasocial Strength Index
Does the audience love them, or just watch them? The metric that matters for beauty, food and fashion.
EXP
Expertise Index
Does the audience treat them as an authority? The metric that matters for finance, insurance and education.
PKI
Persuasion Knowledge Index
Has the audience stopped believing them? When viewers start naming the sponsorship in the comments, the sponsorship has already failed.
BFI
Brand Fit Index
Is this the right kind of creator for your kind of product? Nobody researches a lipstick. Everybody researches a mutual fund.
BIS
Brand Impact Score
Did the campaign move anything that matters? Requires campaign and revenue data supplied by the brand.
The data
Every VidChart score is computed from publicly available information — the same public profile, channel and post-level data any member of the public can see by visiting a creator's page.
VidChart's collection methods, parameters and weightings are proprietary and independent. We are not a reseller of any third party's scores. Clients under engagement receive full disclosure of the methodology applied to their report.
We process public engagement in aggregate. We do not hold private account data, and we hold no identifying information about individual members of any creator's audience. See our Privacy Policy.
A silent audience is not a fake audience. Most genuine viewers watch without commenting. Where we report that subscribers show no measurable interaction, that is a statement about measurable interaction — not an allegation against any creator.
Where we report a flagged item, we report the record. We do not render the verdict.
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