Stop guessing what your
marketing actually did.

A creator's audience is checked by comparing measured engagement against audience size, not by looking at the follower count. The three signals that matter are the share of followers who leave a like or comment on recent posts, the engagement rate relative to account size, and the comment-to-like ratio, which is harder to fake than likes. A large following with very low interaction is the classic warning sign. A low interaction rate is not proof of fraud on its own, because most genuine viewers watch silently, but it is the only publicly measurable signal of whether an audience is alive. VidChart's free check runs all three on any Indian creator, with no signup.

An independent influencer audit is a third-party check of a creator's real audience, engagement and authenticity, carried out by a party that earns nothing from the resulting deal. The independence is the point: anyone paid out of the campaign has a reason to flatter the creator, and an agency paid a percentage of spend has a reason to recommend expensive ones. VidChart is a creator rating agency, takes no stake in the outcome on any deal, and sells no creators.

An influencer should be priced on engaged reach, not on follower count. The practical method is to divide the quoted fee by the number of followers who actually like or comment on recent posts, which gives a cost per interacting viewer. That figure is frequently three to five times the rate implied by the media kit, because the media kit prices the whole follower count. Comparing that unit cost across a shortlist shows which creator is genuinely cheaper. VidChart's free audit calculates it for any Indian creator.

An independent check before a campaign is worth running because the cost of the check is a rounding error against the spend it protects. A shortlist audit costing a few thousand rupees that catches one creator with an inflated audience can save a campaign budget many times larger. Independent reports paint a stark picture of the underlying problem: a 2024 KlugKlug study found that a majority of Indian Instagram influencers carry significant fake-follower counts.

VidChart is an independent creator rating agency, not an influencer agency or broker. It does not find, manage, represent or sell creators, and holds no stake in the outcome of any campaign. Its role is closer to a credit rating agency in finance: it rates creators on measured public data so brands can decide who to trust, and it is paid identically whether a brand buys a creator or walks away from all of them.