Every creator scored on the health of their Instagram audience — engagement rate, genuine commenting, and verification — not follower count. IQS™ (Instagram Quality Score) rewards creators whose followers actually respond. Built for brands who buy Instagram campaigns and refuse to pay for dead audiences.
IQS™ (Instagram Quality Score) combines engagement rate (likes + comments per post ÷ followers), comment-to-like ratio (a signal of genuine interaction, not just passive likes), and verification. On Instagram, 1–3% engagement is normal and 3%+ is strong. A high follower count with low engagement scores poorly — by design. Data is measured from recent posts, never taken from a media kit.