Which creators brands kept paying. Which ads survived and which died. Whether your advertising is moving the product on the shelf. And what your rivals are running right now. From Rs 2,999. No subscription, no sales call, zero commission on any deal.
We rate creators by which ones brands kept paying to run — not by follower count, which can be bought.
Ad-vs-shelf analysis
nobody else joins these
Whether your ads are actually moving the product on Nykaa and Amazon, or just running online.
Audit before you spend
16 engines · 52 attributes
Every ad scored across 52 attributes by 16 engines. What the survivors had in common, and what the dead ones shared.
Rival reports
no permission needed
Your sector and your rivals’ creators, ads and branding — measured entirely from public data.
What we found — in our own record
Measured from Meta’s public Ad Library. No brand is named. Every figure is arithmetic on ads anyone can look up.
1 day
Price shown early dies in a day
80 ads, 9 brands. Ads that held the price to the end ran 61 days.
72 vs 37
Creator-account ads outlast brand-page ads
Ten brands. From a creator’s account: 72 days. From the brand’s own page: 37.
62 vs 42
Authority outlasts testimonial
A doctor or a number ran 62 days. A customer’s word ran 42.
0 of 471
Nobody is identifiable without their logo
Not one of 471 ads was recognisable with the logo removed. Every rupee builds the category.
Instant · Self-serve
Your vetted creator shortlist
Pick a category and we rank the best creators in it — or paste the handles you are already considering and we vet each one. Every creator comes with a full independent report.
Rank a categoryWe find the best for you
Vet my own listPaste your shortlist
5
creators
₹2,999
Most popular
10
creators
₹3,999
15
creators
₹4,999
Premium
Custom
filtered + curated
₹9,999
★ Set your exact criteria
Tell us precisely what you need. We hand-pick and rank up to 20 creators matching every filter — each with a full report. Leave any filter blank to ignore it.
2%+
3%+
5%+
8%+
5K–25K
25K–1L
1L+
5K & up
Rising+
Established+
Premium+
Elite only
Good (60+)
High (75+)
Very high (85+)
Verified (blue-tick) creators only
Clear all filters
Preview the ranked names free. Unlock every creator's full report when you pay. · Zero commission, always.
The oath — and it is checkable
₹0
Commission on any deal we recommend
₹0
Taken from any creator we rank
0
Paid placements. Ever.
An auditor cannot hold a stake in the transaction it audits. That is not an ethical preference — it is the definition of the word. Our competitors cannot copy this position without deleting their own revenue line.
How the models compare
The established creator-vetting tools are monthly subscriptions built for agencies. We are a fixed-price report you can buy in minutes — and we take nothing from the deal itself. A side-by-side, on the facts.
Company A
Company B
VidChart
Typical entry price
~Rs 25,000 / month
~$299 / month
Rs 2,999 one-time
How you start
Sales call / demo
Trial by request
Instant, buy online
What it delivers
Discovery dashboard
Discovery dashboard
Ranked shortlist + full report on each
Commission on your campaign
Transaction-fee option
None
Zero. Always.
Primary focus
India, agency-first
Global
India-first, daily refresh
Illustrative comparison of common pricing and delivery models in the category. "Company A" and "Company B" are representative model types, not identified businesses; figures are typical publicly reported ranges as of 2026 and vary by plan — always confirm current pricing directly with any provider. This table describes how models differ, and makes no claim about the quality of any specific product.
First 10 brands only
The first report is on us.
Send us the creators you are about to hire. We will audit every one and send you the full report — free. No contract. No card. No call.
If it tells you nothing you did not already know, delete it and we will never contact you again.
We ask one thing in return: after the campaign runs, send us the outcome data. Not to resell — to test whether our model actually predicts anything, and to publish the answer either way, including if it does not.
hello@vidchart.in · Zero commission, before or after.
VidChart — Reports & Pricing
Independent creator rating agency · vidchart.in · hello@vidchart.in
Zero commission on any deal · zero paid placements · VitaPoshan Technologies Pvt Ltd, Pune
Reports by company stage
Every report below is produced from public data only. We need nothing from your systems — at most, the handles of the creators you want measured. A report costs less than 0.5% of what you spend on the campaigns it measures.
Small brands
Choosing creators for a first or occasional campaign.
Free auditInstant
Three creators, or a category snapshot. An instant verdict, no obligation.
FREE
Creator shortlistInstant
5, 10 or 15 creators ranked on real audience and buyer signals. Keep, question or drop on each.
₹2,999–4,999
Company A charges ₹25,000–3,00,000 a month, or 8–15% of your spend.
Audience fidelity auditOrder
One creator, in full forensic depth — real versus inflated audience, engagement patterns, growth spikes.
₹15,000
Company B charges roughly ₹55,000 a month on subscription.
One-off. No subscription, no commission.
Brands running a creator programme
A roster in flight, campaigns to review, budget to defend.
Shortlist auditAnalyst
A named analyst’s verdict on the full list you are weighing — keep, negotiate or drop, with every brand deal each creator has run.
₹50,000
Conflict ledgerOrder
Which of your creators also run ads for your competitors. Overlap, exclusivity risk, contract leverage.
₹50,000–75,000
Creative drift reportOrder
How your creative mix changed between periods, and whether it moved toward or away from what actually survives.
₹50,000–75,000
Campaign teardownAnalyst
A post-mortem on a finished campaign, measured against each creator’s own baseline rather than a market average.
₹75,000–1,00,000
Creator ratingAnalyst
A signed, credit-style rating of your full roster, refreshed every quarter. Tracks who is rising and who is fading. Our flagship.
₹75,000/quarter
Monthly ledgerOrder
Every live ad month over month, your position, shelf shifts, creator changes, and what to do next.
₹50,000–1,00,000/month
Every report carries a named analyst’s verdict.
Category leaders
Spending at scale, watching rivals, answerable to a board.
Rival reportAnalyst
The same measurement applied to a named competitor’s roster, quarterly. No permission needed — it is all public.
₹1,00,000/quarter
Compliance shieldAnalyst
Always-on ASCI and disclosure risk-flagging across your roster. Built for beauty, wellness, fintech and edtech.
₹1,50,000/year
Category survival reportAnalyst
Your whole category’s advertising measured by what survived — what lives, what dies, who wins each product. Produced cold, before you speak to us.
₹2,00,000–4,00,000
Ad-vs-shelf reportAnalyst
Your advertising effort mapped against what is actually moving on Nykaa and Amazon, product by product. Nobody else joins these two.
Project-priced
Two-engine comparisonAnalyst
Two of your own brands, or you against a rival, measured side by side on one method.
Project-priced
We are paid the same whether you act on it or not.
Not sure which one?
Find the question you are actually asking. The report that answers it is on the right.
“Which creators should I hire?”
Creator shortlist ₹2,999–4,999
“Is this one creator’s audience real?”
Audience fidelity audit ₹15,000
“Someone else picked this shortlist. Is it right?”
Shortlist audit ₹50,000
“Are my creators also working for my competitors?”
Conflict ledger ₹50,000–75,000
“That campaign is finished. What actually worked?”
Campaign teardown ₹75,000–1,00,000
“Is my whole roster getting better or worse?”
Creator rating ₹75,000/qtr
“Has my creative drifted away from what works?”
Creative drift report ₹50,000–75,000
“What is my competitor doing right now?”
Rival report ₹1,00,000/qtr
“Where do I stand in my whole category?”
Category survival report ₹2,00,000–4,00,000
“Am I advertising the products that actually sell?”
Ad-vs-shelf report Project-priced
“Could someone get an ASCI notice before I do?”
Compliance shield ₹1,50,000/yr
“I want this every month, not once.”
Monthly ledger ₹50,000–1,00,000/mo
Reports that need your own data
Revenue correlation study
From ₹2,00,000 — scoped to the engagement
Everything above this line is built from public data. This one is not. It links your creator and advertising activity to your own reported sales, under NDA, to test whether the measurement predicts anything at all.
It requires your sales figures, so it begins with a conversation rather than a price. The final figure depends on how many products, periods and channels are in scope.
We will publish what we find either way, including if the correlation is weak. That is the point of running it.
What we will not claim — because nobody honestly can
We cannot measure your conversions. That data lives inside your systems, not on public platforms. Any tool showing you a conversion number derived from public data is inferring it. We refuse to.
We cannot see audience demographics, watch time, or click-through rate. Those require the creator's own consent through official channels. Anyone showing you those figures without it is guessing, and calling the guess a metric.
Our psychological indices are proxies, not validated instruments. They are grounded in decades of published research on parasocial bonding and source credibility, and built from real Hinglish comment language — but we have not yet proven they predict your sales. We intend to, using client outcome data, and we will publish the result whether or not it flatters us.
Founder · former Assistant Commissioner of Sales Tax (ex-civil servant)
Built VidChart to do for advertising what tax assessment does for filings — establish what actually happened, from the record, without taking a side.
For brands — common questions
How do brands vet influencers before a campaign?+
Brands vet influencers by running an independent third-party check on the shortlist before any budget is committed, rather than relying on the numbers supplied by the creator or the agency. The check covers real engagement measured from recent posts, fake-follower signals, consistency across platforms, and a fair rate based on engaged reach. VidChart returns a ranked shortlist with a full report on each creator from 2,999 rupees, with zero commission on any resulting deal.
How is this different from the usual influencer platforms?+
Most influencer platforms are monthly subscriptions that sell discovery software and are gated behind a sales call. VidChart sells a fixed-price report instead: a ranked shortlist with a full report on each creator, bought online in minutes from 2,999 rupees, with no subscription and no commission on any deal. The difference is what is being sold. Those tools give a brand a database to search; VidChart gives an independent verdict.
Why not just trust my agency's numbers?+
An agency paid a percentage of campaign spend has a financial reason to recommend larger and more expensive creators, and no reason to flag an inflated audience. That is a structural conflict rather than a question of honesty. An independent auditor holding no stake in the transaction has no such conflict, which is why third-party verification is standard practice in every other market where money changes hands on someone else's numbers. Honest agencies welcome the check.
Isn't an audit just an extra cost?+
An audit costing a few thousand rupees protects a campaign budget many times larger, so the arithmetic favours running it. A 2,999-rupee shortlist check that catches one creator with an inflated audience can save a 5 lakh campaign. Measured against the spend it protects, the audit is a rounding error, and not auditing is the more expensive choice.
Does VidChart sell or manage creators?+
VidChart does not sell or manage creators. It is an independent creator rating agency, not a broker: it does not find, represent or place creators, and takes no commission on any campaign. It rates creators on measured public data so brands can decide for themselves, in the way a credit rating agency works in finance.