India's independent creator index
We take no commission
on any creator deal.
Every other platform in this market earns money from the transaction it recommends — typically 8–30% of your campaign spend. That is a broker rating the thing it sells.
We are paid exactly the same whether you buy a creator or walk away.
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Non-interacting subscribers
3,651
Disclosed sponsorships logged
—
Days of permanent history
An auditor cannot hold a stake in the transaction it audits.
That is not an ethical preference. It is the definition of the word.
Our competitors cannot copy this position without deleting their own revenue line. That is not a technology moat. It is a business-model prison, and they are already inside it.
₹0
Commission on any deal
₹0
Taken from any creator
What we found — in our own data
43.6 crore
Subscribers who leave no like and no comment
Across the creators on our index. Brands are quoted rates based on every one of them.
Non-interaction is not fraud — most genuine viewers watch silently. But it is the only audience-aliveness signal in public data, and it is computed identically for every creator.
Audit any creator yourself →
43×
The reach gap between consumer brands and fintech brands
A Samsung sponsorship averages roughly 2,043,000 views. A Zerodha sponsorship averages roughly 47,000. Same platform. Same country. Same period.
This is a claim about execution, not outcomes — and it requires no assumptions at all.
See the full table →
14
Competing brands promoted by one creator, to one audience
One beauty creator has run 45 disclosed sponsorships, promoting fourteen different brand combinations — including direct competitors, in the same period.
A brand buying her is not buying an endorsement. It is renting a billboard that also advertises its rivals.
How we audit creators →
The index
🔍
Free Creator Audit
Paste any YouTube channel. See how many subscribers actually interact, the quality score, the risk flags, and ₹ per engaged human.
Free. No signup. No card.
Audit a creator →
🏆
Creator Rankings
Every tracked creator, ranked by measured quality against their own category — not subscriber count.
Subscriber count is deliberately excluded from the score.
See the rankings →
🏦
Brand Impact
Every disclosed creator campaign on Indian YouTube, and what each one actually reached.
Nobody else keeps this log.
See the data →
📈
Movers
Who is actually rising — measured from our permanent daily snapshot, not estimated.
This record cannot be back-filled. Not by us, not by anyone.
See the movers →
📋
Prediction Log
Every call we make, dated, public, and permanent — including the ones we get wrong.
The log is currently empty. On purpose.
See the log →
⚖️
Methodology
Every formula. Every limitation. Stated openly, so you can attack it.
No competitor publishes anything like this.
Read the method →
First 10 brands only
The first report is on us.
Send us the creators you are about to hire. We will audit every one and send you the full report — free. No contract. No card. No call.
We ask one thing in return: your outcome data afterwards. Not to resell — to test whether our model actually predicts anything, and to publish the answer either way, including if it does not.
Send us your shortlist →