We take no commission on any creator deal.
That is the entire product.
Every other creator platform in India earns money from the transaction it recommends — typically 8–30% of your campaign spend — or sells creators a route to reach you. That is a broker rating the thing it sells.
We take nothing from any creator, and nothing from any deal. We are paid exactly the same whether you buy or walk away.
The oath — and it is checkable
₹0
Commission on any deal we recommend
₹0
Taken from any creator we rank
An auditor cannot hold a stake in the transaction it audits. That is not an ethical preference — it is the definition of the word. Our competitors cannot copy this position without deleting their own revenue line.
First 10 brands only
The first report is on us.
Send us the creators you are about to hire. We will audit every one and send you the full report — free. No contract. No card. No call.
If it tells you nothing you did not already know, delete it and we will never contact you again.
We ask one thing in return: after the campaign runs, send us the outcome data. Not to resell — to test whether our model actually predicts anything, and to publish the answer either way, including if it does not.
Send us your shortlist →
hello@vidchart.in · Zero commission, before or after.
What each product actually is
Creator Audit
"Is this one creator real?"
Paste any YouTube channel. See how many subscribers actually interact, the quality and risk scores, and
what you would really pay per engaged human.
Free forever. No signup.
Try it now →
Shortlist Audit
"Which of these 12 should we drop?"
You send the creators you are about to hire. We send back a signed report: real audience, quality, risk, ₹ per interacting viewer, every brand deal they have run — including your competitors — and a verdict on each: buy, negotiate, or walk away.
Monitor
"Tell us when something breaks."
Your creators are tracked every single day, automatically. You get an email the moment something changes:
"⚠️ A creator on your roster posted a sponsored video for your direct competitor on 3 August."
"⚠️ Creator C's engagement fell 40% this month."
Your agency will never send you that email. They placed the deal.
Category Report
"Who should we even consider?"
Every creator in your category, ranked by measured quality — not subscriber count. Real audience, risk score, and cost per engaged viewer for each. Plus the five to avoid, and precisely why.
Pre & Post Campaign
"Did they actually deliver?"
Audit before you buy. Then we measure what you actually got — against that creator's own historical baseline, not a market average.
"Creator A delivered 28% ABOVE her 90-day average. Creator D delivered 71% BELOW hers. She under-delivered."
Nobody measures the "after." The agency certainly will not — they would be marking their own homework.
Sector Intelligence
"What is our competitor actually doing?"
Every disclosed creator campaign your competitors ran last quarter — which creators, how many videos, and what reach those videos actually achieved. Drawn from YouTube's own paid-promotion disclosures.
This is not an influencer tool. It is competitive intelligence, and it sells to the CFO — not the marketing manager.
Pricing — by brand stage
Startup
DPIIT-registered, or under ₹5 Cr revenue. Certificate or GST declaration required.
Creator Audit
Unlimited, self-serve
FREE
Shortlist Audit
Up to 6 creators
₹9,999
Monitor
10 creators tracked daily
₹4,999/mo
Category Report
One sector, fully ranked
₹19,999
✓ First month of Monitor free
Growth
₹5 Cr – ₹100 Cr revenue. Running an active creator programme.
Creator Audit
Unlimited, self-serve
FREE
Shortlist Audit
Up to 12 creators
₹34,999
Monitor
30 creators tracked daily
₹19,999/mo
Category Report
One sector, fully ranked
₹74,999
Pre & Post Campaign
Audit, then measure delivery
₹99,999
✓ First month of Monitor free · ✓ 2 free re-audits within 90 days · ✓ Free re-audit if a campaign under-delivers
Enterprise
₹100 Cr+ revenue. Advertising budget in tens or hundreds of crores.
Shortlist Audit
Unlimited creators
₹99,999
Monitor
Unlimited creators, daily
₹49,999/mo
Sector Intelligence
Competitor campaign log
₹2,49,999/qtr
Annual Retainer
Everything, unlimited, 12 months
₹9,99,999/yr
✓ 3 months of Monitor free · ✓ Quarterly board-ready report included
What you pay today, versus what we charge
| Line item |
What the market charges |
VidChart |
| One mid-tier creator deliverable |
₹50,000 – ₹3,50,000 |
A full 12-creator audit costs less than one post |
| Agency monthly retainer |
₹1,50,000 – ₹6,00,000 / month |
₹19,999 / month |
| Agency commission on your spend |
15% – 30% of campaign spend |
₹0. Always. |
| Share of budget lost to discovery & tracking |
30% – 40% |
We are roughly 3% of it |
| Can they tell you to walk away from a deal? |
No — their revenue depends on it happening |
Yes. It costs us nothing. |
What we found — in our own data, this month
43.6 crore
Subscribers who show no measurable interaction
Across the creators on our index, this many subscribers leave no like and no comment on recent videos. Brands are quoted rates based on all of them.
Non-interaction is not fraud — most genuine viewers watch silently. But it is the only audience-aliveness signal in public data, and it is applied identically to every creator, which is what makes them comparable.
43×
The reach gap between consumer brands and fintech brands
We logged every
disclosed sponsorship on Indian YouTube. A Samsung sponsorship averages roughly
2,043,000 views. A Zerodha sponsorship averages roughly
47,000. Same platform, same country, same period.
This is a claim about execution, not outcomes — and it requires no assumptions at all.
See the full table →
14
Competing brands promoted by one creator, to one audience
One beauty creator in our log has run 45 disclosed sponsorships, promoting fourteen different brand combinations — including direct competitors, to the same audience, in the same period.
A brand buying her is not buying an endorsement. It is renting a billboard that also advertises its rivals.
What we will not claim — because nobody honestly can
We cannot measure your conversions. That data lives inside your systems, not on YouTube. Any platform showing you a conversion number derived from public data is inferring it. We refuse to.
We cannot see audience demographics, watch time, or click-through rate. Those require the creator's own consent through official channels. Anyone showing you those figures without it is guessing, and calling the guess a metric.
Our psychological indices are proxies, not validated instruments. They are grounded in seventy years of published research on parasocial bonding and source credibility, and built from real Hinglish comment language — but we have not yet proven they predict your sales. We intend to, using client outcome data, and we will publish the result whether or not it flatters us.
We publish our limitations. Our competitors publish testimonials. Read the full method →